- Strategic Content Development: In addition to writing and creating content, they would likely play a strategic role in determining what kind of content should be developed. This involves understanding audience needs, analyzing market trends, and aligning content with the company’s overall marketing and business goals.
- Editing: Beyond proofreading for grammar and spelling, they’ll also make more substantive edits to ensure the content is coherent, clear, and engaging. This can involve reworking sentences or paragraphs, improving flow, and ensuring the content effectively communicates its intended message.
- Quality Assurance: They must ensure all content adheres to the highest quality standards. This involves not only checking for errors but also making sure the content meets the brand’s style guidelines, tone, voice, and visual requirements.
- Project Management: Given their wide-ranging responsibilities, they might also manage content projects from start to finish. This involves planning, coordinating with other team members or departments, ensuring deadlines are met, and that the final product meets the project goals.
- Content Curation: They may be responsible for curating high-quality third-party content to share on various platforms, supplementing their own original content.
- Training and Mentoring: If the role is a senior one, they might also mentor junior writers and creators, helping them improve their skills and understand the brand’s content standards and style.
- Stakeholder Communication: They’ll likely need to communicate regularly with various stakeholders, from marketing team members to senior leadership, to ensure the content aligns with overall business goals and strategies.
- Audience Engagement: They might also monitor and respond to comments and messages from readers or viewers, fostering a stronger relationship between the audience and the brand.
- Multimedia Content Creation: Depending on their skill set, they might also create or oversee the creation of multimedia content, such as video scripts, podcast scripts, infographics, etc.
- Content Policy Management: They could also be involved in developing and updating content policies and guidelines for the company, such as a style guide or SEO practices.
Remember, the actual tasks can vary widely based on the specific job description, the needs of the organization, and the individual’s skills and expertise.