Learn email marketing — and work with us
A practical guide to email deliverability: list validation, SPF/DKIM/DMARC, IP warm-up and bounce management. Already an email marketer? Apply to work with us. A fresher who wants to learn? Join as an email marketing intern in Delhi NCR.
Which one are you?
We run outreach for a placement consultancy in Delhi NCR that has been placing candidates for 13+ years. That means real campaigns, real lists and real deliverability problems to solve — not textbook exercises.
Email Marketer / Deliverability Executive
You have run cold or bulk email campaigns and know why inboxing is harder than sending.
- Set up and maintain SPF, DKIM and DMARC on sending domains
- Validate, clean and segment lists before every campaign
- Warm up new domains/IPs and keep sender reputation healthy
- Write subject lines and copy for employer and candidate outreach
- Track opens, replies, bounces and complaints — and act on them
Good to have: experience with tools like Mailchimp, Brevo, Zoho Campaigns, Instantly, Lemlist, SendGrid or Amazon SES; Google Postmaster Tools; basic DNS. Not an email specialist? See other open roles at SMS Consultancy.
Apply as Email MarketerEmail Marketing Intern
No experience needed. If you can read this guide and stay curious, we can teach you the rest on live campaigns.
- Learn the full workflow in this guide, hands-on
- Clean and verify lists, check bounces, build segments
- Draft emails and A/B test subject lines
- Read campaign reports and learn what the numbers mean
- Get an internship certificate based on your work
Who fits: graduates and final-year students (BBA, BCA, B.Com, BA, MBA or any stream) with basic English and comfort with Excel/Google Sheets. Looking for internships in other fields? Browse paid internships in Delhi NCR on LearnIntern.com.
Apply for InternshipEmail Marketing Basics: How to Keep Your Emails Out of Spam
Email marketing today is much more than sending and exchanging emails. Most small businesses and beginner email marketers lose money the same way: they send to a poor list, their server or IP gets blocked or blacklisted, and they pay again for new domains, new IPs or a bigger tool. Getting the basics right avoids most of that cost.
Below is the step-by-step process for validating email addresses in bulk and making sure your emails land in the inbox. Each step is marked by level, so you know where you stand.
Data collection and list hygiene
- Collect data the right way
- Build your list through opt-in forms, website sign-ups, events and enquiries — people who actually expect to hear from you.
- Clean the list regularly
- Remove invalid, outdated and long-inactive addresses on a schedule, not just when problems start.
Email validation
- Syntax check
- Confirm the address is correctly formatted (for example, name@domain.com).
- Domain check
- Confirm the domain exists and is active.
- MX record check
- Confirm the domain has MX (Mail Exchange) records, meaning it can actually receive email.
- Disposable email check
- Remove addresses from throwaway providers such as Mailinator or TempMail.
- Role-based address check
- Remove or separate generic addresses like info@ and support@ — they engage less and complain more.
Email verification
- SMTP verification
- Connect to the recipient's mail server to check the mailbox exists, without sending an email.
- Blacklist check
- Make sure your sending IP and domain are not listed on common blacklists (Spamhaus, Barracuda, SORBS and others).
- Spam trap check
- Find and remove likely spam-trap addresses that silently damage your sender reputation.
Already doing steps 2 and 3 in your sleep?
We are looking for email marketers who understand deliverability. Send us your profile.
List segmentation and quality control
- Segmentation
- Group contacts by engagement, location, industry or other criteria, and tailor content to each group.
- Engagement monitoring
- Track opens, clicks and bounces, and regularly remove contacts who never engage.
Compliance and authentication
- Follow the rules
- Comply with the laws where your recipients are — CAN-SPAM (US), GDPR (EU) and India's DPDP Act — including a clear, working opt-out.
- SPF (Sender Policy Framework)
- Lists which servers may send email for your domain, so spammers can't send in your name.
- DKIM (DomainKeys Identified Mail)
- Adds a digital signature so the receiving server can confirm the email really came from your domain and wasn't altered.
- DMARC
- Tells receiving servers what to do when SPF or DKIM fails, and sends you reports — the main protection against spoofing of your domain.
Email sending best practices
- Warm up new IPs and domains
- Start with small volumes and increase gradually over a few weeks.
- Keep a consistent pattern
- Sudden spikes in volume look like spam. Keep your schedule and volume steady.
- Personalise
- Relevant, personalised content earns more opens and replies, which improves reputation.
- Make unsubscribing easy
- A visible unsubscribe link reduces spam complaints — which hurt far more than an unsubscribe.
Monitor and analyse
- Bounce management
- Remove hard bounces immediately; watch soft bounces for patterns.
- Feedback loops
- Use mailbox-provider feedback loops to catch spam complaints and remove those contacts.
- Deliverability monitoring
- Use tools such as Google Postmaster Tools to track sender reputation and inbox placement.
Summary
Clean data, proper authentication, steady sending and regular monitoring are what get emails into the inbox instead of spam. Do these consistently and you'll spend far less fixing blocked domains and blacklisted IPs.
Found this useful and want to learn it properly?
Join our email marketing internship and practise every step on live campaigns.
Can you answer these?
Experienced applicants: we ask questions like these in the first call. Interns: don't worry if you can't — that's what the internship is for.
What's the difference between a hard bounce and a soft bounce?
Your DMARC policy is p=none. What does that mean?
You just got a new sending domain. Can you send 20,000 emails tomorrow?
Why remove role-based addresses like info@?
What is a spam trap?
Send us your application on WhatsApp
Fill this in and it opens WhatsApp with your details ready to send. Attach your resume (PDF) in the same chat.
- No fee to apply, to interview, or to join our team.
- Office meetings at our Dwarka Sector 19 office are by appointment only — please don't walk in. We'll reply on WhatsApp first.
- Prefer a form? Upload your resume on our Resume Dropbox and mention "Email Marketing".
- Looking for other roles? See Careers.
Keep exploring
Jobs at SMS Consultancy
Recruiter, tele-recruiter and marketing roles on our own team.
Submit your resume
Upload your CV once and get considered for matching jobs in Delhi NCR.
Placement consultancy in Delhi NCR
How we hire for employers across Delhi, Noida and Gurugram.
Placement consultancy in Dwarka
Office, education and healthcare hiring around Dwarka.
